Dates: 12/2/2008

Location: Marriott Copley Boston

Session Description - Feasibility Redux
Pre-campaign feasibility testing is alive and well. But in today’s fast-moving, diverse fund-raising environment, feasibility objectives, audiences, content, timing, and outcomes have a fresh look. This session will explore how institutions should think about feasibility, and tailor their approaches, in order to derive maximum value.

Presenters:
Bill Jaques, President, Jaques & Company, Inc. (Danvers, MA)
Stephanie Truesdell, Director of Development, Milton Academy (Milton, MA)

Jaques & Company is a proud sponsor of AFP's 25th annual comprehenseive conferrence for fund-raisers in the Northeast, and a visible partner of the day's activities.

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